Results that speak for themselves
Real numbers from real projects - from e-commerce to B2B to healthcare. No theory, but measurable results.
There are Google Ads projects that work — and then there are partnerships that grow. This case is not a sprint, but a marathon. A long-term collaboration with a specialized manufacturer of seat covers for campers, vans, and motorhomes shows what is possible when trust, regular communication, and joint strategic development form the basis of the cooperation.
The manufacturer sells custom-fit seat covers for a wide range of vehicle models — from classic camper vans to modern motorhomes and panel van conversions. The product range is clearly defined, the quality is above average, and customer satisfaction is high. Those who buy once, buy again — and recommend to others.
The core problem: Growth via existing customers and recommendations is limited. The market for camping vehicles is growing — but only those who actively target new audiences will profit from it. The challenge was not only to capture existing demand via Google Ads, but to reach people who are not actively searching for seat covers yet — but are the perfect target audience.
Search Campaigns — Capturing intent: Structured by vehicle type (van, camper, motorhome, panel van), product category (seat covers), and purchase intent. Highly specific keywords like "VW T6 camper seat covers", "custom motorhome seat covers" or "Mercedes Sprinter van conversion covers" deliver traffic with clear purchasing intent.
Performance Max — Reach with a conversion focus: Asset groups separated by vehicle segment and product category. Specific imagery per segment — nature backdrops for motorhomes, urban aesthetics for vans. Custom Audiences based on buyer lookalikes. Seasonal budget adjustments for peak phases.
Demand Gen is Google's campaign format for the upper and middle funnel stages — displayed on YouTube, YouTube Shorts, Gmail, and Google Discover. For a niche product manufacturer in the camping segment, this is a massive lever because the target group is clearly definable, but active search volume remains limited.
Three primary audience segments:
| KPI | Goal 2026 | Goal 2027 |
|---|---|---|
| New Customer Share (First-time buyers) | +35% vs. 2025 | +60% vs. 2025 |
| Demand Gen Reach/Month | 500,000 Impressions | 900,000 Impressions |
| View-Through Conversions | +20% of total mix | +30% of total mix |
| Total ROAS | Stable at >800% | >900% |
No anonymous agency relationship with changing contacts and monthly PDF reports that nobody reads. Instead, a long-term partnership with regular alignment meetings, mutual trust, and a shared strategic perspective.
Long-term Google Ads partnerships perform better than short-term campaign projects. Not because the algorithm needs time — but because genuine product understanding, market knowledge, and mutual trust translate into better decisions.
Internationalization in e-commerce sounds like a grand strategy — but in practice, it usually fails due to a simple problem: Existing campaigns are simply transferred abroad, the language is changed, and you hope for the best. The result is almost always the same: high budgets, barely any sales, quick disillusionment.
The client was well-positioned in the DACH region — strong brand awareness, solid ROAS, and a well-tuned Google Ads setup. The international revenue share was just 8%, even though the products were fundamentally suitable for the European market.
The target markets for the structured expansion: Netherlands, Austria, France, and Belgium.
The first step was a market-specific keyword research in the respective local language. What is "buy floor tiles" (Bodenfliesen kaufen) in Germany, a Dutch user searches for as "vloertegels kopen" — with completely different search volumes and CPC levels.
Structure per market:
| Metric | Value |
|---|---|
| International Revenue Share | from 8% to 34% |
| Total ROAS | 820% |
| Revenue Growth Netherlands | +380% |
| Additional Costs vs. DACH Market (CPA) | only +12% |
| New Markets Profitable | 3 out of 4 in the first half-year |
The American market is often considered too expensive, too complex, and too far away for German industrial companies. CPCs beyond $15–20, long sales cycles, and completely different communication behaviors are deterrents. This case shows that with the right strategy, it works anyway.
A medium-sized machine sensor company wanted to tap into the North American market. The product — high-precision sensors for industrial manufacturing plants — was technically leading but completely unknown in the US. CPCs for relevant keywords were at $18–24.
For B2B products with sales cycles of 60–120 days, a pure bottom-of-funnel strategy is doomed to fail.
| Metric | Value |
|---|---|
| Qualified Leads US | +165% |
| Cost-per-Lead | stable under $94 |
| New customers with >$80,000 order volume | 3 closed deals |
| ROAS in the second half-year | 540% |
| US revenue share of total revenue | from 0% to 11% |
Patient acquisition via Google Ads is a sensitive topic in the healthcare sector — regulatory, ethically, and strategically. At the same time, it is one of the most effective channels for specialized doctors who want to acquire new patients predictably and highly targeted.
An orthopedist specializing in knee conditions had a busy practice — but almost exclusively through recommendations. Predictability was hardly possible. An initial self-managed Google Ads campaign brought clicks and inquiries — but the qualification rate was only 35%. Two out of three inquiries were useless.
| Metric | Value |
|---|---|
| New patient inquiries per month | from 8 to 31 (+288%) |
| Qualification Rate | from 35% to 89% |
| Cost-per-qualified-Lead | €24 |
| Waiting time for initial appointment | from 6 to 3 weeks |
| Share of predictable inquiries | from 15% to 62% |
In the B2B sector, Google Ads is often seen as too expensive or too unspecific. Those who don't filter precisely pay for clicks from private individuals, students, and competitors. This case shows how a medium-sized logistics provider used Google Ads as a precise acquisition tool.
A fulfillment provider with two warehouse locations wanted to specifically target e-commerce operators with a storage volume of 500+ pallet spaces. Smaller inquiries meant too much effort for too little return.
| Metric | Value |
|---|---|
| Qualified leads per month | from 4 to 23 (+475%) |
| Lead close rate | 34% |
| New customers from Google Ads | 62 in 8 months |
| Revenue growth from new customers | +€2.4 Million |
| Direct Result | Third warehouse location (8,000 m²) |
Real estate agents thrive on trust and awareness — both classically generated through networking and word of mouth. Whoever wants to grow or open up new catchment areas needs a channel that works independently of their network.
A real estate agent in the greater Stuttgart area was well-known in their network — but barely present digitally. The vast majority of inquiries came via recommendations: no influence on volume, no control, no predictability.
| Metric | Value |
|---|---|
| Aided brand awareness in the target area | +41% |
| Website Inquiries | +190% |
| Cost-per-Lead (Sellers) | €68 (vs. €110–180 industry avg.) |
| Share of predictable inquiries | from 15% to 58% |
| New sales mandates from Google Ads | 34 in 12 months |
A high ROAS sounds good — but is no guarantee for profitability. If you optimize for revenue instead of margin, you can still lose money even with a 600% ROAS. This case shows how a lifestyle online shop not only doubled its ROAS but achieved true campaign profitability for the first time through rigorous margin orientation.
The client achieved a ROAS of 480% — solid at first glance. But high-volume yet low-margin products dominated the revenue. With a return rate of 28% and high shipping costs, the campaign was de facto operating at a loss.
| Metric | Value |
|---|---|
| ROAS | from 480% to 1,260% (+163%) |
| Revenue YoY | +74% |
| Ad Budget | -18% |
| Campaign-level margin | positive for the first time |
| Return rate | from 28% to 19% |
| High-margin products revenue share | from 31% to 54% |
Wholesale acquisition runs through trade fairs, reps, and personal contacts, right? True — but those who forgo digital channels leave the field to their competitors. This case shows how a silver jewelry manufacturer used Google Ads as a systematic acquisition tool for the European B2B market.
A manufacturer established in France wanted to specifically acquire jewelers, goldsmiths, and specialty shops in Germany, Sweden, Ireland, Finland, and Romania as new retail partners. In all five markets: zero brand awareness.
| Metric | Value |
|---|---|
| Total new B2B contacts | 340 qualified retailer inquiries |
| Strongest single market (DE) | 112 Inquiries |
| Average Cost-per-Lead | €31 |
| New active retail partners | 68 resellers |
| Revenue from Google Ads partners | €1.1 Million in the first year |
| Strongest Conversion Rate | Ireland with 28% Lead-to-Partner |
Google Ads and SEO are mostly thought of and budgeted separately. That is a missed opportunity. Treating both channels as a system leverages synergies that neither channel can deliver alone.
A B2B food manufacturer (target audience: large kitchens, caterers, food processors) had built up traffic. But the conversion rate was 0.8% — far below the B2B benchmark of 2.5–4.0%. At the same time, organic visibility was almost non-existent.
| Metric | Value |
|---|---|
| Conversion Rate | from 0.8% to 3.1% (+288%) |
| Organic Traffic | +210% |
| Cost-per-Lead Google Ads | -44% |
| Keywords Position 1–3 | 6 Keywords (previously not ranking) |
| Quality Score Improvement | from Ø 4.2 to Ø 7.8 |
| Total B2B Inquiries (Paid + Organic) | +340% |
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